Built for the way American ranches actually run.

Less driving. Fewer surprises.

On most operations, checking water means driving the property — tank by tank, dam by dam, trough by trough — and hoping nothing's gone wrong since the last loop. A stuck float, a cracked line, or a dam dropping faster than expected can cost real money and put stock at risk before anyone notices.

Meterra replaces the loop with a sensor. Rugged enough for the field, simple enough to install yourself, and built to run for years on its own power — reporting over the cellular network with no wiring, no Wi-Fi, and no electrician. One screen shows every sensor on the place, and an alarm reaches you the moment something's off.

The structure behind the name: the two of us — Britain Sorensen and Adam Overholser — bought an ownership stake, together, in the Australian engineering company that designs and builds this platform, after it had spent years proving itself across rural Australia. Then we founded Meterra Systems to roll it out across the US. So we're not resellers working through a catalog — we're part-owners of the company that builds the hardware, with its engineers and IP behind every US install.

We use what we sell. Meterra sensors run across our founders' own properties — right down to the salt tank on Britain's home water softener, which hasn't run empty since. That's the standard: gear we trust on our own places before we put it on yours.

The name is the mission: Meterra comes from metering terrain — putting a reading on everything the land holds. That's why the product line doesn't stop at water: tanks, troughs, and dams, but also rainfall, soil, fence lines, fuel, feed, and the pumps and valves that tie them together.

We're a US company focused on rural America — ranchers, farmers, fire districts, water systems, and the supply businesses that serve them. If it holds water, feed, or fuel, we want to make it something you can check from your phone — and, where it helps, something that runs itself.